LEROY MERLIN helps people all around the world improve their living environment and lifestyle.
About LEROY MERLIN
A LEROY MERLIN store is a do-it-yourself hypermarket. It is also a place where everyone can find the products and specialised advice they need, whatever their desires, needs, or level of expertise may be. Staying close to customers is at the core of LEROY MERLIN’s business. Our objective is simply to help our customers imagine the home of their dreams and, above all, to achieve it:
- by adapting to local markets
- by meeting with residents and homeowners to learn about their living environment
- by offering products and services that satisfy their needs
- by taking an interest in each customer’s plans
- by providing friendly, easy-access stores
This mission is forever expressed in the LEROY MERLIN logo, which symbolises the roof of a house. It is reflected by common values that are shared and lived by all employees.
Entrepreneurs Adolphe Leroy and Rose Merlin opened an American military surplus store shortly after World War I.
After experiencing substantial success, the husband-and-wife team began to offer home building kits in their store, as well as other building material.
The “Stock Américain” business continued to grow, opening additional warehouses in northern France.
The “Stock Américain” banner changed its name to…LEROY MERLIN, of course.
LEROY MERLIN created the first self-service DIY-hardware store in France, in Noeux-les-Mines.
True to its new slogan Tout pour la maison ("Everything for the home"), the banner increased the number of product offerings and stores.
Now with 33 stores, the banner was bought out by the Mulliez family, pioneers in mass marketing.
LEROY MERLIN became an international name when it opened its first store in Spain.
Poland and Italy were added to the banner’s territory with new locations in Piaseczno, south of Warsaw, in June, and in Solbiate Arno, near Varese, in October.
The first Brazilian store opened its doors in Interlagos, near São Paulo.
Portugal became the fourth European country to welcome LEROY MERLIN when the first store opened in Gondomar, near Porto.
LEROY MERLIN Greece got underway while Russia and China also joined the adventure with a store north of Moscow in August and another in Beijing in November.
Greece opened its first store near the Athens airport. ADEO became the name of the entity bringing LEROY MERLIN together with seven other DIY and home décor banners, each also having their own management.
2010-2011Ukraine, Cyprus, Romania
LEROY MERLIN now has stores in Ukraine, Nicosia, Republic of Cyprus and Bucarest, Romania.